Entrepreneurial Opportunity: An analysis in terms of scripts

Abstract

There have been calls to end the debates on the concept of entrepreneurial opportunity. However, the remarkable growth of the research on the ontological and epistemological nature of entrepreneurial opportunities highlights the value of a thorough understanding of this concept in relation to entrepreneurship. This study addresses the ‘war of opportunities’ by answering the following question: How does an entrepreneur select, reproduce or modify scripts to imagine an entrepreneurial opportunity? The result is a discussion on the debate between the discovery and creation of opportunity approaches, revealing that the nexus of individuals and opportunities is a process entailing the selection, reproduction and modification of scripts of signification, legitimation and domination.