Entrepreneurial Marketing Intentions and Behaviours among Students: Investigating the roles of entrepreneurial skills, entrepreneurial self-efficacy, and family business exposure

Authors

  • Ali B. Mahmoud St. John’s University, New York City, USA
  • Alexander Berman St. John’s University, New York City, USA
  • William Reisel St. John’s University, New York City, USA
  • Leonora Fuxman St. John’s University, New York City, USA
  • Nicholas Grigoriou Monash University, Victoria, Australia
  • Shehnaz Tehseen Sunway University Business School, Selangor, Malaysia

Keywords:

Entrepreneurial marketing, entrepreneurial skills, entrepreneurial self-efficacy, business education, reference group, social influence

Abstract

This study investigates the relationships between entrepreneurial skills (ES), entrepreneurial self-efficacy (ESE), entrepreneurial marketing intentions (EMI), and entrepreneurial marketing behaviours (EMB) of university students, while considering the influence of family business exposure as a moderating factor. A sample of 149 Malaysian university students was analysed using partial least square structural equation modelling (PLS-SEM) to assess the roles of ES, ESE, and EMI in predicting EMB. Our findings reveal that EMI partially mediates the effects of ES and ESE on EMB. In addition, having a family-owned business background did not affect the relationships in our model. However, students with friends involved in family businesses exhibited significantly higher levels of EMB due to acquired entrepreneurial skills than those without such connections.

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Published

2023-11-08

Issue

Vol. 21 No. 1 (2023)

Section

Articles